What Does The Term Sales Transformation Mean?

by Ben Barton / August 31, 2021

Here at Mentor Group, our mission is to help you sell more often, for more money, faster than ever before.

There are lots of ways we can help you do this, from our Kairos and Sales Academy learning platforms to our Sales Productivity Diagnostic and Blueprint to our Coaching as a Service offering.

Almost everything we’re doing at Mentor Group, from consultancy to training to technology development, can be framed to fall under the central theme of sales transformation.

But what does the term sales transformation actually mean?


A holistic approach to driving revenue growth

Sales transformation can certainly be a broad term, with lots of different applications. For us, though, the central idea is very simple, really – it’s our mission statement. Helping you sell more often, for more money, faster than ever before.

But, as with every good thing, the devil is very much in the detail. We view sales transformation as a holistic approach to driving revenue growth, touching every area of your sales engine.

Traditional approaches to sales transformation tend to try and focus on specific issues, and address those issues independently of the sales process as a whole.

We understand that your sales engine is a multifaceted system, with each individual facet being intrinsically linked to the wider system. That’s why we look at sales transformation holistically; we have found that by zooming out and addressing each element as part of the wider whole, we can drive truly exponential revenue growth – the real goal of sales transformation.


People, Process, Technology

Our approach to sales transformation is defined and driven by pulling on three critical levers; People, Process and Technology.

We’ve broken each of these down in recent blogs by clicking the following links for people, process, and technology. For now, though, let’s look at our core statements around each of the three pillars.

People - We believe in the value of investing in people, equipping them with the skills, tools, and resources to excel in their roles and providing them with consistent opportunities to grow.

Process - We believe in following best-practice in every area of business, applying an analytical approach to how we do what we do and ensuring that we remain at the forefront of our industry

Technology - We believe in the importance of technology in modern business, harnessing the most effective technology available to drive exponential growth and facilitate consistent sales excellence.

With everything that we deliver when it comes to sales transformation, we are constantly making sure that it aligns across all three levers. Any areas of imbalance within the levers can lead to critical skill gaps, a stagnant or broken sales pipeline, or a lack of resources or tools for modern selling.

This extends beyond sales transformation, as well.

Ensuring that your people have the skills they need to perform excellently, and that you have the most effective processes in place, and that you are leveraging technology to automate redundant tasks and drive your business in the modern business climate should be a core component of your entire business strategy, not just within sales.


Sales Transformation as a Service

Maintaining that balance and that alignment is the central pillar of our Sales Transformation as a Service (STaaS) solution.

Our STaaS solution takes our holistic, three-levered approach to sales transformation and applies it directly to your business, identifying key gaps, assessing strengths and weaknesses, and produces a clear, targeted plan to provide your entire organisation with the people, processes and technology to drive exceptional results.

Each plan is built from the ground up, bespoke for your organisation – we know that one size does not fit all when it comes to sales transformation, so you know that you’re getting the right strategy and the right toolkit specifically for your business.

We have a team of subject matter experts and world-class consultants from all over the globe that have poured their years of expertise, insights and knowledge into our approach to sales transformation; wherever you are in the world, whatever you’re selling, you can trust Mentor Group and our Sales Transformation as a Service solution to help you sell more often, for more money, faster than ever before.

Get in touch with us today, or visit our Sales Transformation page, to learn more about how we can help you generate consistent growth within your sales team.

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Ben Barton

Ben Barton

Using words to inform, persuade and entertain. From Travel Safety to the NFL, I write about anything and everything. Except for golf.