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As part of our new series of blogs on Sales Transformation, we’re discussing what Sales Transformation is, and Mentor Group’s unique three-pronged approach to it.

As an organisation, we have primarily been focused on enterprise level services. We’ve got 20+ years of experience in teaching organisations how to sell in very complex, high stakes environments.

Value-based selling is a simple, powerful approach to selling that shifts the priority away from the needs of the seller and onto the needs of the buyer.

In one of our recent blogs, we talked about the importance of ensuring that you have the right CRM for your sales team. If you haven’t already, make sure that you go back and read that blog for...