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We believe in following best practice in every area of business, applying an analytical approach to what we do and ensuring that we remain at the forefront of our industry.

As part of our new series of blogs on Sales Transformation, we’re discussing what Sales Transformation is, and Mentor Group’s unique three-pronged approach to it.

As an organisation, we have primarily been focused on enterprise level services. We’ve got 20+ years of experience in teaching organisations how to sell in very complex, high stakes environments.

Value-based selling is a simple, powerful approach to selling that shifts the priority away from the needs of the seller and onto the needs of the buyer.