James Barton

James Barton
With over 20 years of experience in technology and sales, James is one of the leading voices in leveraging technology to create effective solutions.
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Recent Posts

Over the last few months, I have written a number of articles on how Virtual Reality can be something of a game changer for sales training, and I am now pleased to say that we have built our first...

The Importance of 2021

by James Barton / January 14, 2021

I am writing this on the first day of the UK’s third lockdown. This was an unfortunate but necessary step to protect the vulnerable and something that is likely to be in place until March, meaning we...

The New Salesman: Analytics

by James Barton / November 17, 2020

In the last edition of this series, we talked about the importance of control in elite salespeople. This time, as the list demands, we move on to analytics.

In case you have forgotten what the...

Instructor-Led Training (ILTs) are on the decline. This is not just a COVID thing; they have been on the decline for a few years now as people are moving to digital learning. This idea of...


by James Barton / December 10, 2019

For the last 3 years I have been investing in developing an LXP after spending years fighting against the horrors of the LMS. But what I have come to understand is that many people still don’t really...