How to be Successful in a Small Business: Top Tips for an Entrepreneur's Journey

by Mentor Group / May 18, 2022

Becoming your own boss is a dream for many people. Starting your own business and not having to answer to anyone sounds amazing, doesn’t it? Entrepreneurship can be thrilling, challenging and rewarding all at the same time.

If you’re thinking about launching your own business, there are plenty of small businesses that you could start up as an entrepreneur.

Depending on what type of business you want to launch, there are different challenges that await you. However, with the right knowledge, skills and strategies in place, you have every opportunity to succeed in your small business venture.

Here we explore Sales Enablement tips on how to be successful in a small business so that you get off to the best start possible.


What is Sales Enablement?

Sales enablement is an organisational strategy that gives sales teams the tools and resources they need to close more deals. It is the process of helping sales teams to build their skills and confidence to sell more effectively through training and mentoring.

It also includes providing sales teams with the right sales tools to close more deals. A key part of sales enablement is keeping track of which marketing strategies are working best, and how effective your sales enablement strategy is.

This way, you can make adjustments along the way to ensure continuous growth.


Why Is Sales Enablement so Important?

Sales enablement is incredibly important to the success of any business. Without the right sales enablement strategy in place, you may find that your sales productivity is lower than it could be. This could mean that you will miss out on important revenue opportunities, which could have a major impact on your bottom line.

A good sales enablement strategy allows sales teams to be as effective as possible, by providing them with the tools to close more deals and keep track of their leads. In turn, this leads to more revenue for the business, and more success for the team.


What is the Value of a Good Sales Enablement Strategy?

A good sales enablement strategy will provide your sales leaders and teams with everything that they need to close more deals. This could include providing them with a CRM tool to keep track of their leads, or offering training in specific sales techniques that are proven to work.

A strong sales enablement strategy will help your team to be more successful, while saving you time and money in the process. A good sales enablement strategy will also allow you to track which marketing strategies are proving to be successful, while also noting which ones aren't working as well as they could be.

This will allow you to make adjustments on the fly, so that you can maximise your revenue and utilise your marketing budget as effectively as possible.


How to Implement a Successful Sales Enablement Strategy?

In order to implement a successful sales enablement strategy, you first need to identify the needs of your sales team and what tools they need to succeed. For example, do you have a CRM tool in place to track leads and manage sales activities? If not, it’s important that you get one in place as soon as possible. You should also consider what training your sales team may need to help them close more deals.

For example, if your team is struggling with a particular sales technique, you may want to offer them coaching or training in this skill so that they can close more deals.

Another important aspect of sales enablement that you should consider is the type of software your sales team is using. If your sales team is using Excel to track their leads, you may want to implement a CRM tool that can help them to do this more effectively.

This will help them to be more productive and efficient in their work, which in turn will help your business to thrive.


How can Mentor Group help SMBs with Sales Enablement?

At Mentor Group, we don't believe in a one-size-fits-all approach to anything, and especially not when it comes to sales enablement. We know that running a small or medium sized business poses a unique set of challenges, and unique challenges require unique solutions.

That's why we developed Sales Academy - our sales enablement solution designed specifically for SMBs. For less than £1 per user per day, your people get on-demand training videos, designed by industry experts, to help them learn how to become elite sellers from the comfort of their own desk. 

Available on any device, and without any need to download an app, you can provide your people with the skills, tools, and mentality they need to sell more often, for more money, faster than ever before. 

Check out Sales Academy, and how it can transform the revenue potential of your business, now.


8 Ways to Make SMB’s Successful in 2022?
  1. Analyse Your Capacity & Risk Taking Abilities.
  2. Pick the Right Business & Know Your Target Customer.
  3. Research for the Product You Want to Sell.
  4. Start on a Small Scale.
  5. Put Proper Emphasis on Customer Support.
  6. Study Your Competitor.
  7. Create Positive Word of Mouth.
  8. Employ Sales Enablement
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Mentor Group

Mentor Group

Mentor Group are a data-led sales transformation company, dedicated to helping organisations sell more often, for more money, faster than ever before.