The digital age has brought about a whole new world for small businesses. The opportunities to reach customers and grow your company are now endless. Now more than ever, it’s essential to remain agile and constantly evolving in the face of change. In a digital world, small businesses need to take advantage of all potential opportunities to succeed.
Fortunately, there are many things you can do to help grow your business in this new era. In the modern business landscape, almost every industry is being redefined by the exponential growth of technology. Small businesses no longer need to be confined by limited resources or geographic borders.
With the internet making almost any kind of information accessible at our fingertips, the playing field has been levelled for even the smallest player in almost any field that may desire to begin selling their services online.
We're going to look at 6 critical steps to help your SMB/SME grow in the digital age. Before we look at them in detail, they are:
- Plan your digital growth strategy
- Stay up-to-date with your audience
- Establish a strong in-house culture of innovation
- Develop an effective marketing automation platform
- Commit to paid advertising
- Strengthen your brand through blogging
Plan your digital growth strategy
First and foremost, you’ll need to put some thought into what your digital growth strategy will look like. You may want to begin with a SWOT analysis of your business, which will allow you to identify your strengths, weaknesses, opportunities, and threats. This will help you map out where your business currently is and where you’d like it to be in the future. Once you’ve identified your strengths and weaknesses, you can then determine which areas you’ll need to focus on when it comes to growing your business in the digital age.
You may also want to consider hiring a digital marketing agency to help you put together a comprehensive growth strategy. These agencies can help you navigate the ever-changing digital landscape and find the most effective ways to grow your business.
Stay up-to-date with your audience
In order to best serve your existing customers and attract new ones, it’s crucial that you stay up to date with the latest trends and developments in your industry. This will allow you to stay ahead of the curve and ensure that your brand is always representing the best of what your company has to offer.
For example, if you work in the fashion industry, it’s crucial to stay up to date on the latest fashion trends.
This will allow you to better cater to your customers and help you identify new opportunities for growth. Additionally, it will help you avoid falling behind on any developments that may be putting your brand in a negative light.
Establish a strong in-house culture of innovation
Any business that hopes to thrive in a digital environment must foster a culture of innovation from the ground up.
From the moment your team starts off, you’ll want to nurture creativity and a desire for innovation. This will allow you to constantly be on the lookout for new opportunities and solutions to existing problems. This can be achieved by encouraging your team members to think outside the box and experiment with new ideas.
You should foster an environment where failure is seen as a natural part of the learning process. This will allow you to identify areas where improvement is necessary and avoid falling behind in the digital age.
Develop an effective marketing automation platform
If you’re running an online business, you’ll want to look into developing an effective marketing automation platform. Marketing automation is, essentially, a system that automates various aspects of your marketing efforts. It allows you to better organise and streamline the way you interact with your customers.
It will also allow you to deliver consistent content and messages across all channels, including email, social media, and more.
This will allow you to reach out to your customers at the right times and with the right messages, which will help you to save time and better engage your customers — two things that are essential for growth in a digital world.
Commit to paid advertising
Paid advertising has become essential in a digital world, as it allows you to target your ideal customers at a more precise level. It can be a great way to start increasing your brand’s awareness, while also increasing sales.
For example, you can use paid advertising to target people who are searching for your products or services. This will allow you to deliver your message to the right people at the right times, which will help you increase brand awareness.
This will also allow you to focus your resources on only those customers who are most likely to purchase your products or services, which in turn will help you save time and resources, while simultaneously allowing you to increase your sales.
Strengthen your brand through blogging
Blogging is another essential tool for growing your brand in a digital age. It allows you to communicate directly with your customers and build trust through open and honest communication.
Blogging also allows you to position yourself as an industry leader and helps you attract new customers. When it comes to blogging, it’s important to ensure that you’re always providing valuable and helpful content. T
his will allow you to build a loyal following of readers who trust and value your advice. Once you have a loyal following, you can begin to sell your products and services to them with more confidence.
How can Mentor Group help SMBs with Sales Enablement?
At Mentor Group, we don't believe in a one-size-fits-all approach to anything, and especially not when it comes to sales enablement. We know that running a small or medium sized business poses a unique set of challenges, and unique challenges require unique solutions.
That's why we developed Sales Academy - our sales enablement solution designed specifically for SMBs. For less than £1 per user per day, your people get on-demand training videos, designed by industry experts, to help them learn how to become elite sellers from the comfort of their own desk.
Available on any device, and without any need to download an app, you can provide your people with the skills, tools, and mentality they need to sell more often, for more money, faster than ever before.
Check out Sales Academy, and how it can transform the revenue potential of your business, now.