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Sales Transformation

We believe in following best practice in every area of business, applying an analytical approach to what we do and ensuring that we remain at the forefront of our industry.

As part of our new series of blogs on Sales Transformation, we’re discussing what Sales Transformation is, and Mentor Group’s unique three-pronged approach to it.

What Is Value Based Selling?

Value based selling is a simple, powerful approach to selling that shifts the priority away from the needs of the seller and onto the needs of the buyer.

As the global pandemic continues to descend upon us, the International Monetary Fund claims this is the worst global economic downturn since the Great Depression. But, what does that mean to business...