USA TODAY, a subsidiary of Gannett is the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily1, and USATODAY.com, an award-winning newspaper website reach a combined 5.42 million readers daily. In the midst of all of this success, USA TODAY faced the same challenges that all media organizations face today; how to continue to drive revenue and grow business in a highly competitive and rapidly evolving market.
“A little over two years ago, we decided to deploy salesforce.com within our sales organization to help us with opportunity tracking,” said Janet Lewis, Director of Sales Development for USA TODAY. “We started with our digital team, which is a smaller group, and then six months later we rolled it out to our brand team. At the time, we didn’t require full CRM functionality, so we didn’t deploy the full package.”