Total sales force Impact was across 13 managers and 170 sales reps.
Programme was across 2 quarters and the results below were auditable Return on Investment and a case study with the client.
Focus was on generating acquisition business, which involved 140 of the sales force, with a new pipeline of $52M generated and circa a $40M closed business result in that area.
The secondary focus was on development business around a “virtualisation play & campaign” which generated $2.75M of closed business and a pipeline of circa $6M.
ROI is based on revenue versus full investment cost for the programme.