For immediate release

26 April, 2013


cci-logo-2013Tony Robbins and Walter Rogers, co-founders of CloudCoaching International (CCI), today announced an exclusive strategic European partnership with UK performance consultancy The Mentor Group. CCI designs, develops and deploys high performance sales transformation solutions specifically for customers, the world’s number one CRM platform. As a result of this key partnership, The Mentor Group will be the sole implementation partner launching this groundbreaking joint venture in the UK and Europe.

Despite a slow upturn since the economic crash of 2008, many UK and European companies still face the ongoing challenge of understanding how to grow sales and expand their top line amid economic turbulence. CloudCoaching International tackles this problem with strategies, tactics, training, coaching and systems that produce greater effectiveness and growth.

Tony Robbins says, “When we formed CloudCoaching International, we immediately started looking for global expansion opportunities in order to serve our global clients. The Mentor Group was the clear choice for CCI to help organizations in Europe achieves their sales improvement goals. The Mentor Group has delivered proven results for many of the world’s most important brands year after year.. . Growth is not only about how you sell. It is also about the system through which your selling resources are maximised and how your key organisational goals are achieved. Adding The Mentor Group as our European Partner is the next exciting step for CloudCoaching International.”

A recent Harvard Business School study showed that 7 of 8 companies failed to achieve profitable growth, despite more than 90% having detailed strategic plans, CloudCoaching International addresses this issue as it harnesses the power of salesforce and the platform, empowering, training and resourcing sales managers, teams and organisations in order to help them dramatically improve their productivity and performance. It provides them with the breakthrough strategies, which will help them sell better in an increasingly unstable and competitive economic and business environment.

Robbins will officially introduce this revolutionary, new business model in the UK to a number of key business leaders in London on the 9th of May, as the special guest speaker at an exciting event in Canary Wharf. The Mentor Group who are the hosts for the evening, are based just outside London and bring over 20 years experience and expertise of working within different European cultures and economic environments.

Chris Norton a Mentor Group Partner says, “Joining CloudCoaching International in partnership with Tony Robbins is a fantastic opportunity to deliver incredible, high-impact sales behavioral change to sales organisations in the UK and Europe at a time when many of them are struggling with economic headwinds, and need breakthrough strategies to compete and win.”

CloudCoaching International was launched November of last year at Dreamforce in San Francisco after Tony Robbins and Walter Rogers decided to integrate peak performance sales training and coaching strategies from Robbins Research with proven best practices, tools and methodologies developed by Baker Communications. . CloudCoaching International is actively identifying, consolidating and integrating the world’s best sales performance improvement firms in order to help its clients achieve outstanding sales results.

Jim McManus, Partner at The Mentor Group says, “We believe that by combining the strengths of The Mentor Group with CCI’s groundbreaking product line, we will deliver to organisations an unprecedented sales enablement experience, which will help them achieve new levels of success and guarantee a return on their investment.”


Tony Robbins, Baker Communications and The Mentor Group warmly invite you to a private drinks reception from 5.30PM on the 9th May at The Four Seasons Hotel in Canary Wharf, canapes will be served. There will also be an opportunity for a questions & answers session with Tony Robbins, Chris Norton from The Mentor Group & Barry Trailor, CSO Insights. To attend this event please RSVP via email: or call: 07977 430 292.

To request an interview or for further information please email Jersey Road Ltd at: or call 07977 430 292.

For more information about CloudCoaching International please visit: or email The Mentor Group on:

Notes to Editors:

About CCI
CloudCoaching International helps sales organizations break through limiting beliefs and challenges, while maximizing their CRM investment—unlocking an even greater level of potential and implementing proven tools to maximize their bottom line. We help create high-performance sales cultures focused on growth. Our award winning solutions include software; consulting, training, coaching and tools that help our clients accelerate their pipeline to purchase cycle, increase their account acquisition strategy, and retain and grow existing customer relationship. CCI’s companies have a local presence in 20+ countries covering 10+ languages and have over three decades of proven experience.

About Tony Robbins
For the past three decades Anthony Robbins has served as an advisor to leaders around the world. A recognized authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance, he has been honored consistently for his strategic intellect and humanitarian endeavors. Robbins has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World.

About The Mentor Group
The Mentor Group are a UK people and performance consultancy and focus on Sales Transformation and Organisational Leadership that uses no nonsense tools, outstanding technology and the best people in the business, to guarantee incredible results. Mentor work with over 70 active clients globally, including 7 of the FTSE100 top companies and clients such as: BP, British Standards Institution, Cisco, Computacenter, Dell, IGT, Microsoft & Skype.

About Baker Communications
Baker Communications deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management.