Mentor Group announce expansion into Canada through partnership with HOP® Performance Institute

by Chris Norton / September 7, 2020

Mentor Group are pleased to announce the expansion into Northern America with an exclusive strategic partnership with HOP® Performance Institute (HOP) based in Canada. Mentor Group recognise that HOP’s innovative products, tools and solutions will provide our clients with leadership and high-performance programs and solutions. HOP will also be responsible for new business development and the delivery of programs in Canada.

Chris Norton, co-owner and Director of Mentor Group, says: “This expansion is part of our strategic growth plan for Mentor Group and we’re pleased to be partnered with HOP® Performance Institute to increase our scalability and market reach within the North American regions.”

The expansion to Canada comes shortly following Mentor Group’s acquisition of eTS Labs in June 2020. Together, Mentor Group and HOP® Performance Institute will continue to deliver sustainable and scalable productivity solutions to our customers. “Mentor Group already have a large global footprint with trusted consultants in all regions and so, this strategic partnership will move the needle from incremental to exponential performance improvements to our customers while having a local, trusted and reliable delivery consultant,” continues Chris Norton.

Having local facilitators and consultants with knowledge of the local language and local culture has proven to be a huge contributing factor in Mentor Group’s continued excellence in client success.

“We’re elated to announce this partnership which will bring incredible synergy and diversity to our current services,” says HOP® Performance Institute CEO, Corey Sigvaldason.

Mentor Group have delivered proven results for many of the world’s most important brands year-on- year. We pride ourselves on our ability to integrate people, process and technology, which ensures the key organisational goals of our clients are achieved.

Jim McManus, co-owner and Director of Mentor Group adds: “It is a great pleasure to be working with Corey Sigvaldason and his team and we are looking forward to the mutually beneficial expanded service offerings we can supply our new and existing customer base.”

Together, Mentor Group and HOP® Performance Institute will continue to deliver quality service, products and solutions to our joint customer base through our innovative and proven methods.


About Mentor Group

Mentor Group is a Sales Transformation company that helps you improve sales productivity and performance.


About HOP® Performance Institute

We unleash leaders’ confidence and performance while creating sustainable and meaningful results for themselves and their organizations.

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Chris Norton

Chris Norton

Owner-Director at Mentor Group, Author and Leadership Coach