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Mentor Group Acquires eTS Labs in Major Software & Technology Capability Deal

by Chris Norton / June 22, 2020

Mentor Group are pleased to announce the acquisition of eTS Labs as part of our continued growth and development. The addition of eTS Labs will enable us to serve our global client base through digitised content, digitised products and the enablement of data to deliver sustainable and scalable productivity solutions.

“This acquisition will enhance our internal and external software capabilities,” adds Chris Norton, Director of Mentor Group, “our vision is to continue to drive our market focus on sales productivity in enterprise clients. We will continue to evolve into a software and services company to offer digital content, digital products and digital analytics. This capability will be delivered via our established platforms and through our consultancy base.”

This exciting development is central to the digitally-focused vision and mission for Mentor Group. “Together, we will continue to transform the sales and coaching markets.” says current eTS Labs CEO, James Barton, “Mentor Group have been an integral partner of ours for a number of years. Bringing our digital experience into the fold provides us with a unique opportunity to elevate our existing offering. I know I speak for the whole eTS Labs team when I say that we are thrilled to be joining Mentor Group.  We will be working with both our existing customers and new customers to develop sophisticated, efficient and effective digital solutions.”

Mentor Group is also delighted to welcome James Barton as Chief Technical Officer, meaning Mentor’s executive team can collectively boast over 150 years of experience in the sales performance, capability, leadership, transformation and technology industries. James is passionate about creating customer-centric digital solutions and he brings deep experience of developing learning strategies using the best technology available. He will be an integral asset to our team.

The acquisition will also increase our service capabilities with the integration of the eTS Labs team. They bring excellence in Customer Success Management, Digital Marketing and Program Management to our suite of already established services.

Together, Mentor Group and eTS Labs will continue to deliver quality service, products and solutions to our new joint customer base through our innovative and proven methods.

Non-Executive Chairman, Bryan Taylor says: “We’re elated to announce this acquisition which will bring incredible synergy and diversity to our current services. The acquisition is the first part of our long-term strategy towards sustainable growth and differentiating services and solutions for our customers.”

About Mentor Group

Mentor Group is a recognised leading global people and performance company that focuses on Sales Transformation and Organisational Leadership.

About eTS Labs

eTS Labs is a technology firm dedicated to developing apps and systems that leverage the most effective technology to provide the most effective solutions.

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Chris Norton

Chris Norton

Owner-Director at Mentor Group, Author and Leadership Coach