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Mentor Group Acquires eTS Labs in Major Software
and Technology Capability Deal

Mentor Group are pleased to announce the acquisition of eTS Labs as part of our continued growth and development. The addition of eTS Labs will enable us to serve our global client base through digitised solutions, digitised products and the enablement of data to deliver sustainable and scalable productivity solutions.

“This acquisition will enhance the internal and external software capabilities,” adds Chris Norton, Director of Mentor Group, “our vision is to continue to drive our market focus on sales productivity in enterprise clients. We will continue to evolve to a software and services company that offers digital content, digital products and digital analytics. This capability will be delivered via our established platforms and through our consultancy base.”

Furthermore, this exciting development is central to the digitally-focused vision and mission for Mentor Group. “Together, we will continue to transform the sales and coaching markets.” says current eTS Labs CEO, James Barton, “Mentor Group have been an integral partner to us for a number of years. Bringing our digital experience into the fold provides us with a unique opportunity to elevate our existing product offering. We will be working with both our existing customers and new customers to develop sophisticated, efficient and effective digital solutions. I would like to acknowledge the initial investment we received from Midlands Engine Investment Fund which enabled eTS Labs to accelerate product development, broaden the sales team and increase their marketing reach.”

Mentor Group are also proud to welcome James Barton as Chief Technical Officer, meaning our executive team can collectively boast over 250 years of experience in the sales performance, capability, leadership, transformation and technology industries. James Barton is passionate about creating customer-centric digital solutions and he brings deep experience of developing learning strategies using the best technology available. He will be an integral asset to our team.

Moreover, Mentor Group welcomes increased service capabilities through the acquisition of eTS Labs staff complement in Customer Success Management, Digital Marketing and Program Management to our suite of already established services.

Together, Mentor Group and eTS Labs will continue to deliver quality service, products and solutions to our joint customer base through our innovative and proven methods. Non-Executive Chairman, Bryan Taylor says: “We’re elated to announce this acquisition which will bring incredible synergy and diversity to our current services. The acquisition is the first, as part of our long-term strategy towards sustainable growth and differentiating services and solutions for our customers.”

About Mentor Group

Mentor Group is a recognised leading global people and performance company that focuses on Sales Transformation and Organisational Leadership in enterprise clients.

About eTS Labs

eTS Labs is a technology firm dedicated to developing apps and systems that leverage the most effective technology to provide the most effective solutions.

About Midlands Engine Investment Fund

The Midlands Engine Investment Fund invests in Debt Finance, Small Business Loans, Proof of Concept and Equity Finance funds, specifically to help small and medium sized businesses secure the funding they need for growth and development.

For any questions about this acquisition, please email us: