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James Barton

James Barton
With over 20 years of experience in technology and sales, James is one of the leading voices in leveraging technology to create effective solutions.
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Recent Posts

The New Salesman: Control

by James Barton / November 10, 2020

Let’s continue the conversation about the 5 new attributes that elite salespeople need to master in today’s digital first selling environment.

Just to keep them fresh in our memories…

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Before we get started, a word of warning; this blog may be a little controversial. I am going to be contradicting the widely held belief that sales managers are the people best equipped to...

The New Salesman: Agility

by James Barton / October 14, 2020

In my previous blog I spoke about the 5 new attributes that elite salespeople need to master in today’s digital first selling environment.

To remind you, the five attributes are:

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Instructor-Led Training (ILTs) are on the decline. This is not just a COVID thing; they have been on the decline for a few years now as people are moving to digital learning. This idea of...