David Cuffley
As a senior consultant with Mentor, David works with organisations to develop their commercial skills. An inspirational leader, his particular areas of expertise are in Business Development and Organisational Development, with an emphasis on sales, account management and communication skills. After seven years with the Army, much of it with the Gurkhas, he became Sales Manager with Proctor & Gamble achieving marked success whilst developing coaching and development expertise. David brings these proven skills to Mentor where he has enabled clients to develop technical sales teams, achieve sales growth of over 30% and gain market share. He maintains his obvious passion for quality, whilst driving performance towards the achievement of strategic objectives.
Mark Ward
Mark is a Mentor Management Consultant working in Business Transformation and Sales Optimisation. He provides leadership on several strategic accounts and facilitates high-stakes group processes such as strategy formulation, M & A integration, and top team alignment.
During his 22-year career which began in sales consulting, Mark has:
- Been an advisor to C-level executives in several multi-national and listed-sector companies undergoing transformation
- Has a record of accomplishment facilitating change processes such as strategic alignment, M&A people integration, sales optimisation, leadership learning, and high-performance team interventions
- Honed his skills in supporting business leaders and their teams in turbulent contexts such as turnarounds, mergers, and restructures
- Designed and facilitated a wide range of management development programs aimed at improving individual and team productivity
- Mark’s early career foundations were in technology sales recruitment and training, where he counted multinationals like Accenture, Avanade, Siemens, Dimension Data, and Naspers among his many clients
Mark is university-educated with a Bachelor’s degree (and post-graduate studies) in Communication Science and Psychology (double major), and a Master’s degree in Development Management. He is accredited by the Centre for Applied Neuroscience on the PRISM Brain Mapping suite and by Knowledge Teams International on the KTEP Assessment Tool.
David Ashman
With over twenty-five years’ sales experience from European Sales Director to Telesales Professional.
David has gained extensive knowledge in the following areas:
- Sales Performance Diagnostic & Improvement Plans (Field & Inside Sales)
- Sales Acceleration through Partners & Virtual teams
- Major Account & Deal Coaching (win plans)
- Sales Manager Development & Coaching
- Sales Director Development & Coaching
- Sales Process Improvement
- Creating Compelling Customer Value Propositions
Debbie Reed
Debbie has 25 years’ experience in sales leadership, learning and development and project leadership. She is a driven facilitator and coach that guides teams and senior executives to overcome challenges and embed new skills, behaviours and disciplines to drive organisational change and deliver results.
Her career started in financial services with Barclays, GE and Bank Paribas which included roles in training, business development and call centre management. Since 1998, she has been a business consultant and coach working with global clients across a range of markets e.g. IT, Finance, Retail, Telecommunications, Oil and Public Sector.
She has excellent communication and influencing skills which she applies to client and stakeholder management to engage decision makers and gain commitment to new processes and creative solutions.
Debby Lewis

Debby is a specialist in interpersonal communications and team building; working both with groups and helping individuals via coaching. She spent 13 years in the pharmaceutical industry within the commercial arena, working with key opinion leaders and managing a team.
Debby joined Mentor in 2000 and has a particular focus on all aspects of improving self-awareness, interpersonal communication and problem solving. She is a qualified practitioner of the Myers Briggs Type Indicator, the Margerison-McCann Team Management Profile and the PRISM Brain Mapping tool. She is also accredited to work on Mentor’s CMI diploma programs.
Her emphasis is on helping managers and leaders to get the most from their teams by helping them with the ‘people dimension’.
James Barton
Specialising in digital learning innovation, sales transformation and sales enablement technology, James works with sales teams across the globe to help them realise their potential and to make the sales environment optimal for their success.
James uses a clear set of processes, supported through the implementation of digital learning technology and best practice, to create and implement high impact, high energy coaching and learning experiences to enable the transformation process.
As a digital learning specialist, James has been central to the development of a new breed of learning and development technology including the architecture of a revolutionary new Digital Learning as a Service (DLaaS) solution and a specialism in ILT to VILT conversion and delivery.
John Phillips
Having spent over 20 years working for large corporations across a range of market sectors and a further 8 years as an independent consultant, John has acquired a deep understanding of pragmatic organisational performance enablement solutions that ‘do what they say on the tin’.
John’s career started in aerospace engineering and transitioned over time into ‘human resource engineering’ with an exposure to many best practice organisations. He has worked, in a variety of senior management and executive roles, and has personally held exec level P&L responsibility for a business stream. As a result, John understands the need to focus all development investment on bottom line results.
Lisa Ojomoh
Lisa is a leader with huge passion, energy, drive and extensive experience of consistently delivering results. With more than twenty years within the pharmaceutical industry, with companies including Merck & Co, Janssen Cilag, Orthobiotech, Lilly and Meda Lisa is an experienced performance coach & facilitator.
Lisa builds rapport and trust quickly, to ensure a thorough understanding of any situation, in order to apply her extensive experience, commercial knowledge, & coaching ability to optimise people & organisational development and ultimately business performance. Lisa is also a successful business owner within the Childcare Industry equipping her with a vast array of transferable skills that can be applied to other industries & sectors.
Matt Demery
Matt began his sales career with IBM after holding roles in both the finance and operations functions. His sales experience includes selling to small and medium enterprises (SMEs), government, charities and educational institutions.
Matt also has experience working within the IT channel, initially taking a sales management position at a tier 1 partner, and ultimately being promoted to Business Unit Director, responsible for a team of 25 and revenue target > $100m. Some of his client engagements to date have covered IT vendors, larger UK based tier 1/2 channel partners, agro-chemical, healthcare, professional services and telecommunication organisations.
Mathew Webb
Mathew joined Mentor in 2007 following 13 successful years in the telecoms industry and has over 20 years of experience in a sales environment. This experience has ensured that Mathew has a comprehensive understanding of sales transformation and driving results for clients. Mathew is responsible for Mentor’s consultant resourcing which includes consultant preparation and certification, quality control and managing the deployment of major projects. Mathew supports successful results for Mentor clients globally.
Neil Kelly
Neil had a 15 year corporate career in the IT industry in Sales, Marketing and General Management. He worked for Unisys, Case Communications and Nokia Data holding Sales Director posts in the latter two. He spent 8 years in international markets; including the Far East, Middle East, Europe and the USA.
He gained extensive experience in dealing with customers, partners, and in leading people and teams. Specific roles covered UK sales, global account management, international distribution via partners, and running subsidiary offices in France, Sweden, Dubai and Hong Kong.
Simon Hazeldine
Simon Hazeldine has had over 15 years’ experience in senior sales, sales management and leadership roles with one of the world’s leading FMCG companies and was head of their sales training academy and subsequently head of leadership and talent development operating on an international basis. He is a regular keynote speaker at conferences and has spoken in over thirty countries across five continents. He is the bestselling author of 5 books on selling, negotiating, customer service, performance psychology and applied neuroscience. Simon has worked with a variety of professional bodies and institutes and has worked at a number of leading business schools.
Didier Malnoury
Didier is an experienced Sales Executive, facilitator and coach with a global mindset. He has extensive international experience in sales, marketing and business development, repeatedly contributing to shifting from product sales into consultative selling and a solutions approach.
Didier has a proven track record in achieving break-through results through high value-added strategies and by managing large, complex projects involving multiple departments, business units and vendors worldwide.
Eric Liao
Eric Liao is a professional coach and training consultant based in Shanghai, China. His strong background in the IT industry combined with his passion for learning and development make him a well-rounded consultant. Originally from Taiwan but having both those languages.
Eric’s natural style is one of enthusiasm coupled with high energy and a sense of humour. He engages his audiences through storytelling and sharing his own real-life experiences, which his audiences always respond to: Eric was consistently named the most popular trainer in various workshop topics. Eric’s mission as a coach and facilitator is to help people to re-connect with themselves and empower them with right skill set to ultimately achieve their goals.
Fabio Salaverry
Fabio has over thirty years’ experience in the commercial area (mainly in retail), acquired both in sales and in purchase with multinational and large Brazilian companies. During this time Fabio was able to increase his department’s sales from USD 13 million pa to USD 42 million pa in just one year, by adopting a simple strategy.
In the last ten years, Fabio has helped Sales Executives, Sales Managers and Directors to outperform through training and coaching in cutting-edge techniques and concepts on communication and influence.
Giorgio Carnesecchi
For the last 20 years Giorgio has built up a track record in developing training programs, coaching and consulting in the areas of leadership, sales and general communication skills. He has worked for both public and private companies getting broad international experience worldwide and gaining a deep knowledge in many sectors, in addition to his original area of IT/technological world.
Prior to this Giorgio worked for many years at Cray Research, the supercomputing company, in different functions ranging from training to public relations, from internal to external communications, from marketing to sales. His major role was spending several years as an Account Manager, running large-scale sales campaigns with complex selling cycles. Later he became European Director of Marketing Communications for the same company and was closely involved in sales planning and demand generation.
Grzegorz Oglecki
Grzegorz is an experienced sales and marketing consultant based in Poland. He has managed, trained and consulted in sales, trade marketing, marketing and logistics strategies for the past 20 years.
Working as a senior executive in Poland, Russia, Ukraine and the Baltic States he gained great experience in sales marketing and logistics management on a multinational level.
Whilst in these roles he was responsible for the strategic business development in many areas, particularly sales, marketing and logistics. He managed €100 million budgets and had top and bottom line responsibility for the company’s margin and profit (EBITDA).
Gus Sertage
As a consultant and lead generation expert, Gus has worked with many marketing automation tools such as Marketo, Eloqua and Saleforce.com. He has always worked with technology in every aspect of his professional and personal life. He has a vast background including working with Tony Robbins and Chet Holmes in the Business Breakthroughs group, helping business organizations create breakthroughs that help increase revenue and grow faster, stronger and smarter.
Evandro Tenca
Evandro is a consultant with many years of experience in strategic marketing and sales planning, management and execution. He has worked extensively in several Brazilian States, facing diverse business models experiences and adversities. His clients include professional services firms, television networks, magazine publishing companies, high tech manufacturers and software companies, food industry, banks, retail and others. Evandro’s expertise lie in:
- Marketing management
- Sales training
- Knowledge transfer
- Strategic planning
- Negotiation
- Customer service skills
Since 1993 Evandro has been a Senior Consultant and Partner at SMG (Share Marketing Group), a marketing consulting and research firm located in São Paulo, Brazil. Some of his current and past clients include: KaVo, Bic, Cis, Pizza Hut, Santander-Banespa, Illuminas-Global, ABN-AMRO Bank, Caloi, Bosch, Rhodia, Akzo Nobel, Leroy Merlin. Libbs, Digimed, NiqPar, Rede Secovi, Even and others.
For the past 6 years he is developing coaching programs in the commercial area, working both – commercial administration and sales people.
Giles Horton
Giles is a founding partner in the sales intelligence company, Requisite Knowledge (specialists in providing sector insights, market intel and value propositions to sales teams in the IT and media sectors). Until recently, Giles was Chief Marketing Officer (CMO) and Chief Insight Officer (CIO) for a global media business- where he was ultimately responsible for all marketing, PR, social media and business intelligence for 36 international markets.
Prior to that, he held the International CMO position at Monster (the world’s largest online recruitment company): helping various sizes of business across the globe to find the right candidate match, from senior level management down. He sat on the European Board for Monster.com.
Before that, Giles worked for ABN Amro/Fortis bank as their Global Brand Development Director – where he was responsible for all advertising, marketing, PR and social in 56 markets worldwide.
Before these ‘client side’ roles, Giles worked in the communications agency sector, where he ran a number of creative, strategic and digital agencies, as well as larger pieces of global business.
At his time at WPP, the world’s largest communication group, he lectured on the Maestro course for senior execs across the globe, on a number of disciplines, including talent management and recruitment, negotiation and C suite conversations. Through his work, Giles has lived in a number of countries around the globe including the UK, US, France, Germany, Netherlands and Australia has gained a wide and varied social and business cultural understanding.
Andrew Prior
Andrew has 25 years’ experience working with global organisations as a leader and facilitator of cultural, structural and systemic change. He designs and delivers leadership development programs, innovation workshops and team coaching all over Europe in English and French. Before becoming an independent facilitator coach he held several leadership roles in engineering, marketing and program management in the ITC industry. Andrew is known for his teamwork, ideas, enthusiasm, coaching and open-minded thinking combined with a large toolbox of methods that proves invaluable in getting results. He is innovative, concentrates on powerful core questions and listens to customers’ wishes. He also adapts and realigns what he already knows in new ways to create value for the client.
Armin Klug
Armin has extensive business and leadership skills in a global IT business (HW, SW, Service, CLOUD) with strong focus on medium-sized industries especially in sales, channel, strategy, human resources and business development.
Ben Chung
Ben is a facilitator and coach of sales and leadership training which includes, performance management, conflict management, execution and trust.
Beginning his career in procurement with Daewoo Corporation and then moving to TG Computers in system sales, strategic planning and marketing, Ben has more than 13 years of experience working in the ICT field.
After completing his Master’s Degree in Management at the University of Dongguk, Ben became part of the executive team of the Korea Leadership Centre (Franklin Covey Korea). He was also VP of a performance consulting group for 13 years where he provided leadership training and coaching sessions.
Daniela Schulz
Daniela has worked as coach and trainer since 2003 with a strong experience in sales and negotiation training and coaching. Daniela also provides individual coaching to sales managers to improve efficiency within sales teams.
Daniela has considerable sales experience, having been in sales for more than 7 years before starting her own training company in 2003. Many of her assignments have involved working with junior and senior sales teams as well as sales managers and directors to enhance their skills to take full customer focus. Daniela has become particularly skilled in the domain of building value for customers to increase margin and profit of large sales deals.
Susumu Araki
With over twenty five years’ experience in the sales and general management for Fortune 500 companies, followed by 15 years’ experience as consultant and executive coach.
Thomas Unger
After graduating with a diploma in engineering and a master’s degree of the Brunel university, Thomas Unger has over thirty years’ experience in the sales industry both in front line sales and sales development, covering a number of different areas of expertise, from Sales Executive, Sales Director and CEO.
Titus Chui
Titus has 35 years’ of experience in learning and development, of which 27 years’ were involved in senior level management development programs. He is also a certified trainer for various vendor programs. Titus has designed and delivered a lot of well-received programs in Hong Kong, China and the Asia Pacific Region (from India to Sakhalin and Papua New Guinea). His areas of expertise are management and supervision, customer service, sales, organisation development and human resources consulting.
Tom Verghese
Dr Tom Verghese has been an independent consultant for more than 24 years. His publications, industry experiences, academic achievements and lived experiences have established him as a specialist in the executive education.
David Zhu
David has over twenty years’ experience in international trade and IT, both in front line sales and sales development as well as project management. Covering a number of different roles, from Sales Executive to Project Manager and Sales Director, David has gained extensive specialist experience and knowledge in:
- Sales development in both new business and account management for field based sales professionals
- Sales coaching for sales management & professionals
- Developing sales methodologies and sales strategies
- Project management
Helton Haddadp
Helton Haddad Silva is a consultant and a professor with many years of experience in strategic marketing and sales planning, management and execution. He has worked extensively in several Brazilian states (almost all around the country), facing diverse business models experiences and adversities. Helton has experience in delivering training and consultancy to global and local companies in the Brazilian market, interacting with managers from Latin America, North America and Europe.
Since 1990, he is senior partner of SMG – Share Marketing Group, a consulting and marketing training company from São Paulo – Brazil. Since 1992 he has had an academic career, and he is professor of a major business school in Brazil, Fundação Getulio Vargas (FGV) since 1995. Prior to his work as a corporate consultant, Helton was a Commercial Banking Marketing Manager and Electronic Banking Product Manager at Citibank Brazil (1987-1991).
Jan Melsen
Jan has studied in various languages and worked in sales & communication in more than 20 countries for over twenty five years. Working for public and private companies alike, as well as in business schools, he regularly conducts workshops to improve commercial activities and team management, adding inspiration through a wide basket of examples/anecdotes both in front line sales, sales development and commercial attitudes. Working with people and sales representatives in a wide range of areas of expertise, Jan brings with him flexibility and a feel for synthesis.
Jo Gourley Froome
Jo likes to do things differently. Her philosophy is to disrupt the patterns of thinking and conventions in order to challenge people to think, learn and do differently. She has a degree in the Philosophy of Mind and specialises in the impact our words and behaviour have on other people.
An experienced facilitator and instructional learning designer, Jo has worked in sales and marketing in both a client and agency capacity and has worked at board level to design and deliver capability requirements across a wide client base. Jo has worked as a National Sales Manager, Corporate Affairs Manager and also as a Marketing Manager responsible for a portfolio of brands worth over £500 million. Her main sector experience is predominately retail, manufacturing and FMCG and has been responsible for the European Sales and Marketing Learning Team for one of the global top 3 FMCG companies.
Jürgen Küpper
Jürgen’s expertise includes leadership and personal development as well as sales excellence for both, individuals and teams, improving cooperation, performance and success. Since his first assignment as international coach and trainer, Jürgen has developed strong experience in this field. He works with all management levels and sales organizations, individually or in group coaching and training sessions. In this context he also provides presentation, sales and negotiation training.
Kathryn Mitchell
Kathryn is an experienced performance coach, trainer and facilitator. She is motivated by the opportunity to make a tangible difference to the success of a business, its people and customers. A strategic thinker who has the determination to succeed combined with a natural ability to motivate employees and managers at all levels resulting in responsibility for high profile programmes where there is significant business pressure to achieve results.
Kathryn is motivated by the opportunity to make a tangible difference to the success of a business, its people and customers. She is an enthusiastic individual, an excellent communicator, able to understand and influence customer situations for mutual success.
Lyn Karnstedt
Lyn has over 25 years of sales, sales management and sales training and development experience. She has spent the last 10 years working in Asia Pacific, Japan and Australia at Director level driving sales in high tech companies through strategic people and organization development programs. Lyn has recently received her Associate Certified Coach (ACC) from International Coach Federation (ICF).
Maria Camblor
Maria is a professional consultant and trainer on sales, leadership and management, with over 25 years of experience. She has worked with large corporations as well as medium sized companies in a variety of sectors and is a certified trainer in Process Communication.
She formerly spent several years as Sales and Commercial Manager at IBM and Civista and as IT specialist at the Massachusetts Institute of Technology.
Mark Kassay-Farkas
Mark has more than a dozen years of hands-on experience in management training and education, including work with globally recognized companies in the Technology, Manufacturing, Logistics and Mineral Services industries.
Currently serving the EMEA region based out of northern Germany, Mark specializes in helping those in all levels of an organization develop the skills needed to maximize individual, team and organizational performance.
His wealth of international experience, combined with an academic background in Business Management, allows Mark to effectively develop both native and non-native speakers of English from a wide range of cultures and backgrounds.
Nick Bailey
Nick has 30 years of ‘blue-chip’ Sales and Business Unit Director/Manager experience in the Information Technology (I.T) Sector. Market focuses mainly, Manufacturing Discrete & Process e.g Glaxo, Transport e.g London Underground, Energy-Oil &Gas e.g Shell, Utilities and Aerospace, e.g Airbus.
Roles have covered being an Account Manager to a P&L responsible Director of a £50m business unit, with 150 direct reports in Thales and as an Associate Partner with IBM in the Aerospace and Defence market. He has also worked for HP and Cap Gemini. His largest Corporate role was Sales Director North West Europe for Invensys (IPS), then a FTSE 100 Plc.
Nick now specialises in consulting, coaching and training of Sales Executives, Managers and Directors in the above Sectors plus Telco & Media.
Simon Jackson
Simon Jackson is a highly regarded business performance coach and mentor. He has over 19-years’ experience and a proven track record of achievement in sales leadership and sales development.
He began his career in engineering before moving into sales and sales management with BT. Simon then moved to management consultancy firm Accenture where, as a senior consultant, he worked with leading global brands on transformation initiatives focusing predominately on leadership development and change programmes. He then returned to frontline sales with Vodafone holding various leadership roles before taking up the position of Head of Sales Capability and Development at Vodafone.